Well, it happened. We were trying to leak the new record from Etienne de Rocher into the Bay Area, and sneak under the radar before officially releasing it. But fate (and veteran San Francisco Chronicle music critic Joel Selvin) seem to have other ideas. Our best kept secret has now been plastered all over the biggest daily newspaper in these parts. But we're not complaining! Especially when they write such nice things:

"a poised, confident CD, the work of someone who has already mastered his craft, not someone just starting out. Every tiny sound on the exquisite 12-song album is perfectly embedded in the carefully crafted music. It's a sound that is spare and open, yet dense and intricate at the same time."

And now that the release date is fast approaching, even more niceness:

"a brilliantly crafted album of original music, almost as perfectly realized as its auteur could hope -- and strived so hard -- to make... this longtime local secret may have to endure all the comparisons with pop geniuses I dare not mention here." (Derk Richardson, sfgate)

It seems that the word is now out. The high road in this situation is, as always, to respond by buying the record and supporting independent music. stop on by our online record shop, right now, before this attention gets out of hand!